WHY TV?
THE BEST THING ABOUT BEING ON TV ISN’T BEING ON TV.
A well-placed TV appearance can do far more than create a few minutes of exposure. It can position you as a credible authority, attract clients and customers, increase sales, grow your followers and open doors to valuable opportunities.
TV allows people to experience your knowledge, perspective and personality before they ever buy from you, hire you, read your book or follow you.
When a recognized TV show introduces you as a guest expert, you are no longer simply another person promoting something. You have been selected to provide something valuable to an audience. That third-party credibility can accelerate trust, help you stand out and change how people perceive everything else you do.
A single appearance can introduce what you offer to thousands, or even millions, of potential clients, customers, readers and followers. Even a small percentage taking action can produce meaningful sales and create momentum, leading to more media interest, greater recognition and unexpected opportunities.
The value does not end when the broadcast does. The footage can be repurposed for years across your website, social media, email marketing, speaking materials, sales presentations and future media outreach, giving the appearance a much longer life and allowing its credibility to continue working for you.
Most people assume TV is something to pursue after they have built a bigger business, sold more books or gained more followers. But TV can be one of the forces that helps them get there.
That is the real power of TV: not simply a few minutes of attention, but what those few minutes can make possible.
ABOUT THE PUBLICITY LAB
BECOME THE EXPERT
TV PRODUCERS
WANT TO BOOK.
The Publicity Lab helps authors, entrepreneurs and professionals turn what they know into compelling, viewer-focused show segment ideas that TV producers can immediately understand - and want to book.
Created from more than two decades of hands-on national television publicity experience, this year-long private membership follows a five-step process: develop a TV-friendly press kit, create strong show segment pitches, produce a guest expert demo reel, build a curated media contact list and conduct professional outreach.
Through step-by-step courses, coaching, practical resources and hands-on guidance, you learn not only what to create, but why it works, whom to contact and how to approach producers professionally.
Strong television opportunities are built before a pitch is sent, so members are encouraged to begin early - while developing a book, launching a business or refining their message. You learn to prepare, perform confidently and keep using each appearance across your marketing long after it airs.
You also gain a supportive community and access to guest experts from television, publishing, marketing, sales, public speaking and publicity - so you do not have to build your platform alone.
With three membership levels, you can choose the degree of support that fits you, from self-paced learning to personalized, done-with-you guidance.
Whether you are handling publicity yourself or working with a publicist, you gain a clearer strategy, stronger materials and the preparation to become a credible, confident and bookable TV guest expert.
MEET THE FOUNDER
DARICE FISHER
TV Publicist and Founder of The Publicity Lab
For more than two decades, Darice Fisher has helped authors, entrepreneurs, speakers, businesses and organizations transform their expertise, stories and messages into compelling opportunities for national television. Her clients have appeared on Today, Good Morning America, CNN, The Oprah Winfrey Show, Dr. Oz and The Doctors.
With a specialty in guest-expert publicity, Darice understands what producers need. She helps clients develop TV-friendly show segment ideas, create professional media materials, pitch with purpose and prepare to appear on camera with confidence.
Darice founded The Publicity Lab to give more people access to the strategy, preparation and support required to become their own publicist. Through courses, coaching, guest experts and a supportive professional community, members learn a repeatable process for earning media attention and using TV visibility to create credibility, sales and new opportunities.
“I created The Publicity Lab to give experts access to the strategy, preparation and guidance that usually happen behind the scenes, so they can stop waiting to be discovered and begin creating opportunities for themselves.” - Darice Fisher
Let’s Work Together
Get in touch so we can start working together.