
WAYS TO WORK WITH THE PUBLICITY LAB
Whether you want ongoing guidance, specialized publicity support for your hospitality business, customized training for your organization, or professionally created publicity materials, The Publicity Lab offers several ways to help you prepare for TV appearances and other valuable media opportunities.
THE PUBLICITY LAB MEMBERSHIP
Learn how to prepare yourself and your ideas for national TV with practical training, professional guidance and ongoing support. The Publicity Lab Membership helps authors, business owners, speakers and other experts develop the materials, pitches and outreach skills needed to pursue valuable TV appearances and other media opportunities.
Membership includes:
-
Step-by-step publicity training
-
Professional guidance and feedback
-
Monthly special guest sessions
-
Ongoing support from a community of publicity-minded experts
THE HOSPITALITY PROGRAM
The Hospitality Program is a private, done-with-you TV publicity training and advisory engagement created for hotels, restaurants and hospitality brands. Through a five-day on-site intensive followed by 12 months of private support, leadership, sales and PR teams learn how to identify TV-friendly stories, prepare effective pitches and make television visibility part of their ongoing business strategy.
The program includes:
-
A five-day on-site training intensive
-
TV-friendly show segment development and pitch strategy
-
Training for leadership, sales and PR teams
-
12 months of private advisory support
SEMINARS AND WORKSHOPS
The Publicity Lab offers customized presentations and training experiences that help authors, entrepreneurs, speakers and teams become more media-ready. Each session is tailored to the audience and provides practical guidance for turning knowledge and expertise into strong TV-friendly show segment ideas, talking points and media opportunities.
Seminars and workshops can include:
-
Developing TV-friendly show segment ideas
-
Turning expertise into strong talking points
-
Preparing for interviews and media outreach
-
Customized instruction and exercises for your audience
PRODUCTION AND DESIGN
Professional publicity materials can make your expertise easier for producers and other media professionals to understand. The Publicity Lab provides production and design services that transform your ideas, experience and message into polished materials created to help you stand out and support your media outreach.
Production and design services can include:
-
Professionally designed TV-friendly press kits
-
Guest expert demo reel planning and production
-
Speaker Kits
-
One-Sheets
Let’s Work Together
Get in touch so we can start working together.