USE TV VISIBILITY TO BUILD CREDIBILITY, GENERATE SALES AND CREATE NEW OPPORTUNITIES

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The right television appearances introduce your book, business or message to a wider audience and strengthen your authority in your field. Each appearance opens the door to more book sales, new clients and followers, speaking engagements, valuable partnerships and new opportunities for your book, business or career.

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Securing those appearances requires a strategy designed for television. Producers look for segment ideas that serve their audience, guests who are prepared to deliver them and publicity materials that make the value of the segment immediately clear. You need to know what to pitch, which shows and producers to approach, how to contact them professionally and how to build on each appearance after it airs.

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The Publicity Lab is a year-long program for book authors, entrepreneurs, business owners, speakers and other experts who are ready to pursue television publicity with a professional plan. It combines the structure of a school with practical training, expert coaching and a supportive professional community.

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Led by veteran television publicist Darice Fisher, The Publicity Lab takes you through the process step by step. Inside your private online member space, you will learn how to develop your publicity strategy, prepare the materials you need, approach the media effectively and put what you learn into action. The year-long format gives you time to build and carry out your campaign with ongoing instruction, guidance and support.

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INSIDE THE MEMBERSHIP

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• Step-by-step courses, practical lessons and resource materials that show you what to do and how to do it

• Three group coaching sessions each month where you can ask questions, receive feedback and continue moving your publicity campaign forward

• Monthly sessions with accomplished guest experts from television, publishing, marketing, social media, sales, public speaking and other areas of publicity

• A private community of book authors, entrepreneurs, speakers, business owners and other experts

• Opportunities to network, collaborate, exchange ideas and develop valuable professional relationships

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SUPPORT THAT MEETS YOU WHERE YOU ARE

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With three membership levels, support ranges from guided DIY instruction to more personalized, done-with-you assistance.

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For people who are not ready to invest in a full-service PR firm or publicist, The Publicity Lab provides an accessible way to begin building publicity professionally. For people who already have a publicist or PR firm, the membership works in tandem with those efforts by helping them become more informed, prepared and media-ready clients, making the work they do with their publicity team even stronger.

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Publicity works best when it begins earlier than most people realize: while a book is still being written, while a business is being developed or well before a book, product or service launches.

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But if that early window has already passed, you have not missed your opportunity. Wherever you are now, The Publicity Lab will help you identify the next most important step and begin moving forward.

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Choose from three levels of membership: Basic, Premier and Elite.

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