USE TV VISIBILITY TO BUILD CREDIBILITY, GENERATE SALES AND CREATE NEW OPPORTUNITIES

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You do not want publicity simply for the sake of being seen. You want TV appearances that lead somewhere: more book sales, more clients, more followers, greater credibility, speaking engagements, valuable partnerships and new opportunities for your business or career.

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But knowing that you have a valuable story or expertise is not the same as knowing how to get it in front of the media.

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What should you pitch? Which shows and producers should you approach? What publicity materials do you need? How do you contact the media professionally? And how do you turn one TV appearance into lasting momentum?

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The Publicity Lab gives book authors, entrepreneurs, business owners, speakers and other experts the training, tools and professional guidance they need to answer those questions and carry out a strategic publicity campaign.

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Led by veteran television publicist Darice Fisher, The Publicity Lab is part online publicity school, part coaching program and part professional community. Inside your private online member space, you can learn step by step, receive expert guidance and build relationships with others working toward similar goals.

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INSIDE THE MEMBERSHIP

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• Step-by-step courses, practical lessons and resource materials that show you what to do and how to do it

• Three group coaching sessions each month where you can ask questions, receive feedback and continue moving your publicity campaign forward

• Monthly sessions with accomplished guest experts from television, publishing, marketing, social media, sales, public speaking and other areas of publicity

• A private community of book authors, entrepreneurs, speakers, business owners and other experts

• Opportunities to network, collaborate, exchange ideas and develop valuable professional relationships

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SUPPORT THAT MEETS YOU WHERE YOU ARE

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With three membership levels, support ranges from guided DIY instruction to more personalized, done-with-you assistance.

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For people who are not ready to invest in a full-service PR firm or publicist, The Publicity Lab provides an accessible way to begin building publicity professionally. For people who already have a publicist or PR firm, the membership works in tandem with those efforts by helping them become more informed, prepared and media-ready clients, making the work they do with their publicity team even stronger.

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Publicity works best when it begins earlier than most people realize: while a book is still being written, while a business is being developed or well before a book, product or service launches.

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But if that early window has already passed, you have not missed your opportunity. Wherever you are now, The Publicity Lab will help you identify the next most important step and begin moving forward.

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Choose from three levels of membership: Basic, Premier and Elite.

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