TV PUBLICITY BUILT FOR THE HOSPITALITY INDUSTRY
Television is uniquely suited to hospitality. Properties, food, service, destinations and guest experiences all offer visual, timely stories that can come to life on screen. But meaningful television visibility requires more than having something interesting to promote. The right stories must be developed into compelling TV show segment ideas and presented to the right producers in the right way.
The Publicity Lab’s Hospitality Program is a premium training and advisory program designed for hotels, restaurants, hospitality groups, event venues, food and beverage brands, and related businesses. We help your team develop TV-friendly story angles, prepare spokespeople, create the materials producers need and establish a strategic media outreach system.
The result is more than a one-time publicity push. Your organization develops an internal television visibility capability that can support individual properties, seasonal priorities, openings, events and portfolio-wide initiatives over time
HOSPITALITY PROGRAM OPTIONS
Five standard packages provide different levels of training, advisory support, implementation and production services. A custom engagement is also available for organizations with more specialized needs.
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Remote Hospitality Package
Remote Training + Group Support
$22,000
program investment
1-year engagement
Remote training and ongoing support for hospitality organizations ready to teach their teams The Publicity Lab’s five-step television-publicity system and put it into practice.
What’s Included
✓ Eight hours of remote training during Month One, focused on hospitality-specific television publicity.
✓ One group-support session per month for eleven months, with continued guidance as the team applies the training.
✓ Instruction in The Publicity Lab’s five-step process for press kits, pitches, demo reels, media contacts and professional outreach.
✓ Hospitality-specific lessons and training materials to support ongoing implementation.
On-Site Intensive
Five-Day Training + Group Support
$45,000
program investment
1-year engagement
During five focused days of in-person training, your team identifies the people, expertise, guest experiences and opportunities best suited for compelling TV show segment ideas.
What’s Included
✓ Five-day on-site training and workshop intensive tailored to the organization’s hospitality expertise and television-publicity opportunities.
✓ One group-support session per month for eleven months, providing continued guidance after the intensive.
✓ Hands-on development of TV show segment ideas based on the organization’s people, expertise and guest experiences.
✓ Hospitality-specific lessons and training materials based on The Publicity Lab’s five-step process.
On-Site Intensive + Advisory
Five-Day Training + Private Advisory
$55,000
program investment
1-year engagement
Following five focused days of in-person training, your team receives private advisory support while applying the television-publicity system to your organization’s evolving priorities.
What’s Included
✓ Five-day on-site training and workshop intensive tailored to the organization’s hospitality expertise and television-publicity opportunities.
✓ One group-support session per month for eleven months, providing continued guidance after the intensive.
✓ Up to 10 private 30-minute advisory sessions per month for focused questions and implementation guidance.
✓ Hands-on TV show segment development, five-step process instruction, and hospitality-specific lessons and training materials.
Signature Package
Training + Advisory
+ Press Kit
$65,000
program investment
1-year engagement
Combines five days of on-site training with expanded private advisory support and done-for-you press-kit development and design for organizations pursuing a deeper level of implementation.
What’s Included
✓ Five-day on-site training and workshop intensive
✓ One monthly advisory/group-support session for eleven months
✓ Up to 20 private 30-minute advisory sessions per month
✓ Done-for-you press-kit development and design
✓ Hospitality-specific lessons and training materials
Flagship Package
Training + Advisory
+ Press Kit + Production
$110,000
program investment
1-year engagement
The program’s most comprehensive option brings together on-site training, extensive private advisory support and complete press-kit and demo-reel production for full-scale television-publicity implementation.
What’s Included
✓ Five-day on-site training and workshop intensive
✓ One monthly advisory/group-support session for eleven months
✓ Up to 30 private 30-minute advisory sessions per month
✓ Done-for-you press-kit development, design and editing
✓ Done-for-you demo-reel development, production and editing
✓ Hospitality-specific lessons and training materials
Custom Hospitality Package
Designed Around Your Organization
CUSTOM
scope and investment determined through consultation
For hospitality organizations with more specialized needs, this option creates a customized engagement around the organization, team, priorities, desired support and mutually defined scope.
How It Works
✓ Private consultation to discuss your organization’s needs and priorities
✓ Customized program scope developed for your organization
✓ Investment determined after the proposed scope is defined
Not Sure Which Hospitality Program Is Right for You?
Schedule a private consultation to discuss your organization’s needs and goals, ask questions and determine which hospitality program is the best fit.
Compare Hospitality Packages
Review the training, advisory support and production services included with each standard hospitality package.
✓ Included. A dash indicates that the service is not included. Quantities reflect the standard scope of each one-year engagement.
Let’s Talk About Your Organization
Tell us a little about your organization and any questions you have about the Hospitality Program. We’ll be in touch to continue the conversation and, if you’d like, schedule a call.