BRING DARICE FISHER TO YOUR AUDIENCE
“We depend on our words. We are suspended in language. Our task is to communicate experience and ideas to others.”
— Niels Bohr, Nobel Prize-winning physicist
Our founder, Darice Fisher, is a television publicist, media strategist and a dynamic speaker who brings more than two decades of real-world publicity experience to every presentation. Known for her casual, conversational style and quick sense of humor, Darice has a talent for making the often-misunderstood world of television publicity feel clear, approachable, and achievable.
A teacher at heart, she combines behind-the-scenes insight with practical strategies audiences can immediately put to work in their businesses, careers, books, organizations, and professional lives. Her presentations are engaging, useful, and highly actionable - giving audiences plenty to think about, plenty to laugh about, and most importantly, a clear sense of what to do next.
Explore Darice’s five signature talks below, each developed for a distinct audience and filled with practical strategies attendees can immediately put to work.
FROM AUTHOR TO AUTHORITY
How Nonfiction Authors Can Use Television to Build Visibility, Credibility and Opportunity
Writing a book can establish your expertise, but the bigger opportunity is to become widely recognized for the ideas behind it. In this signature talk, television publicist Darice Fisher shows nonfiction authors and aspiring authors how to go beyond the book and use television publicity to build the authority advantage - the visibility and third-party credibility that can turn an author into a sought-after expert.
Audiences discover why TV producers are not looking for authors simply to promote books, but for experts who can deliver compelling, useful show segment ideas, and how understanding that distinction can open doors to book sales, speaking opportunities, literary representation, future media appearances, strategic partnerships, and other professional opportunities. Most importantly, Darice shows why the book is just the beginning - and how the expertise behind it can become the foundation for a much larger platform.
Audiences Will Learn
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How to make the transition from simply being an author to becoming a recognized authority
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Why the book can be the beginning of a much larger professional platform
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Why television creates a different kind of credibility than self-promotion alone
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What television producers actually want from nonfiction authors
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Why pitching a show segment idea is very different from pitching a book
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How to uncover television-friendly ideas within a book, manuscript, or area of expertise
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How to position the author - not just the book - as the valuable media resource
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Why authors should begin building visibility before they think they need publicity
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How television appearances can support book sales, speaking, literary representation, partnerships, future media opportunities, and professional growth
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How to turn one book into the foundation for a much larger body of visibility, authority, and opportunity
Ideal Audience
This presentation is designed for:
- Published nonfiction authors
- Aspiring nonfiction authors
- Traditionally published authors
- Hybrid-published authors
- Self-published and independently published authors
- Experts currently developing a book
- Authors seeking literary representation
- Authors interested in speaking and other opportunities beyond book sales
- Writers' organizations, author associations, publishing conferences, and literary communities
The Big Idea
Your book may establish what you know. Your platform determines how many people recognize you for knowing it.
The goal is to turn the expertise behind the book into visibility, credibility, authority, and opportunities that can continue long after the initial book launch.
SEEN. TRUSTED. CHOSEN.
How Entrepreneurs and Service-Based Business Owners Can Use Television to Attract More Clients, Build Authority and Grow Their Business
In a crowded marketplace, being excellent at what you do isn't enough if prospective clients don't know you exist, don't understand what makes you different, or don't trust you enough to choose you. In this signature talk, television publicist Darice Fisher shows entrepreneurs and service-based business owners how television publicity can help shorten that distance - building the visibility and third-party credibility that can attract more inquiries, reduce price comparison, create new business opportunities, and ultimately help turn expertise into revenue.
Darice shows audiences how to move beyond the endless race for attention and begin building the kind of visibility that makes people recognize them, trust them, and remember them when they are ready to buy. Attendees discover how to turn what they already know into TV-friendly show segment ideas, position themselves as experts rather than advertisers, and use television appearances across their website, social media, sales process, speaking platform, and other marketing channels. The goal isn't simply to get more eyes on the business. It's to become the person prospective clients think of first when they need what you offer.
Audiences Will Learn
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Why visibility alone doesn't necessarily lead to more business - and why credibility can be the missing link between attention and action
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How television publicity can help attract more clients, customers, referrals, and business opportunities
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How third-party media recognition can increase perceived authority and make a business stand out in a crowded marketplace
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Why prospective clients may be more comfortable hiring an expert they have already seen recognized by the media
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How becoming a recognized expert can reduce the tendency for prospects to compare service providers primarily on price
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How to stop positioning yourself as simply another service provider and begin positioning yourself as the expert in your category
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What television producers actually look for when booking entrepreneurs and business experts
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How to turn everyday professional expertise into compelling TV-friendly show segment ideas
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Why the strongest television opportunities educate and help the audience rather than simply promote the business
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How to demonstrate expertise on television without sounding like a commercial
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How TV appearances can strengthen websites, social media, sales conversations, speaking platforms, proposals, and other marketing efforts
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How media appearances can support new client inquiries, referrals, partnerships, speaking opportunities, and other revenue-producing opportunities
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How to use media credibility throughout the sales process to build trust before a prospective client ever speaks with you
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How one television appearance can continue supporting marketing, sales, and business development long after it airs
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How to create a visibility strategy that makes a business more recognizable, more memorable, and ultimately easier to choose
Ideal Audience
This presentation is designed for:
- Entrepreneurs
- Service-based business owners
- Founders
- Consultants
- Coaches
- Agency owners
- Independent professionals
- Small and growing business owners
- Experts who sell their knowledge or expertise
- Professionals competing in crowded or highly competitive markets
- Chambers of commerce, entrepreneurial organizations, business associations, and professional networking groups
The Big Idea
The businesses that become the obvious choice are the ones people already recognize, trust, and remember.
Television can help create that advantage by building authority, strengthening credibility, attracting new opportunities, and turning greater visibility into more clients and revenue.
THE IN-DEMAND SPEAKER
How Professional Speakers Can Use Television to Build Authority, Increase Demand and Command Higher Fees
Professional speakers are hired for the value of their ideas, expertise, and ability to connect with an audience. Television can elevate the perceived value of all three. In this signature talk, television publicist Darice Fisher shows professional speakers how media visibility can strengthen their authority, increase their appeal to event organizers and decision-makers, and create the kind of positioning that supports more speaking engagements, better opportunities, and higher fees.
Darice shows attendees how to turn their expertise and speaking topics into television-friendly show segment ideas that demonstrate their value far beyond the stage. Audiences learn how TV appearances can enhance speaker reels, websites, social media, proposals, bureau materials, and sales conversations while creating powerful third-party credibility that continues working long after an appearance airs. The result is a stronger professional platform that helps speakers become more recognizable, more valuable, and more desirable to the people making hiring decisions.
Audiences Will Learn
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How television publicity can increase a speaker's perceived authority and professional value
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How media credibility can strengthen a speaker's appeal to meeting planners and speaker bureaus
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How stronger authority positioning can support more speaking engagements, higher fees, and better opportunities
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How to turn keynote topics, signature ideas, and professional expertise into compelling TV-friendly show segment ideas
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What television producers look for when evaluating professional speakers as potential guest experts
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How to use television to demonstrate expertise, personality, communication skills, and audience appeal
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How TV appearances can strengthen speaker reels, websites, proposals, social media, and other promotional materials
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How media visibility can help create greater recognition and demand within a speaker's target market
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How television appearances can lead to speaking invitations, referrals, partnerships, and other sources of revenue
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How to use media credibility throughout the speaking sales process
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How to repurpose television appearances into content that continues reinforcing a speaker's authority
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How to build a visibility platform that increases a speaker's value to event organizers and audiences over time
Ideal Audience
This presentation is designed for:
- Professional public speakers
- Keynote speakers
- Conference and convention speakers
- Corporate speakers
- Motivational and inspirational speakers
- Subject-matter experts who speak professionally
- Authors building professional speaking careers
- Coaches and consultants who use speaking to grow their businesses
- Aspiring professional speakers preparing to enter the paid speaking market
- Members of professional speaker associations
- Speaker bureaus, speaker communities, and professional development organizations
The Big Idea
Greater authority creates greater demand.
Television can elevate the way event organizers, bureaus, clients, and audiences perceive a speaker's expertise and value, creating stronger positioning for more speaking engagements, higher fees, and bigger opportunities.
THE RECOGNITION ADVANTAGE
How Professionals Can Use Television to Turn Specialized Expertise Into Visibility, Credibility and Opportunity
Expertise can shape a career. Recognition can expand what that expertise makes possible. In this signature talk, television publicist Darice Fisher shows accomplished professionals and subject-matter experts how television publicity can elevate their professional reputation, increase the visibility of their specialized knowledge, and create opportunities that often come to the people whose expertise is already known and trusted. Greater recognition can influence who gets referred, invited, quoted, considered, consulted, and remembered when an important opportunity arises.
Darice takes audiences behind the scenes of television publicity and shows them how to identify the aspects of their expertise with the strongest media potential, connect that knowledge to timely conversations, and develop TV-friendly show segment ideas producers can use. Attendees discover how greater media visibility can strengthen professional stature, generate referrals and invitations, expand their influence, and help their expertise reach the clients, colleagues, organizations, journalists, and decision-makers who can create the next opportunity.
Audiences Will Learn
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How television publicity can increase professional visibility, credibility, and perceived authority
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How to identify the specific areas of expertise that can make them more distinctive and memorable within their profession
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How media recognition can strengthen reputation among clients, colleagues, industry leaders, organizations, and other decision-makers
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How greater visibility can lead to referrals, speaking invitations, leadership opportunities, partnerships, client inquiries, and other professional opportunities
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What makes a qualified professional compelling to television producers
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How to identify the subjects, specialties, and perspectives within their expertise that have the greatest media potential
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How to translate highly specialized knowledge into accessible, engaging TV-friendly show segment ideas
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How to connect their expertise to breaking news, emerging trends, consumer concerns, and larger cultural conversations
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How television appearances can increase recognition for a particular specialty or area of knowledge
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How to communicate complex information in a way that makes their expertise easier to understand, remember, and value
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How media appearances can strengthen professional bios, websites, social media, presentations, proposals, and other credibility-building materials
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How repeated visibility can reinforce the association between their name and the subjects they want to be known for
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How to build a professional platform that expands the reach, influence, and commercial value of their expertise
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How television can help create the kind of recognition that keeps an expert top of mind when clients, journalists, organizations, and colleagues need someone with their knowledge
Ideal Audience
This presentation is designed for:
- Attorneys and legal professionals
- Physicians and healthcare professionals
- Psychologists and mental health professionals
- Financial professionals and economists
- Academics and researchers
- Scientists
- Educators
- Executives
- Industry specialists
- Analysts and commentators
- Professional advisors
- Subject-matter experts in specialized fields
- Professionals seeking greater visibility, recognition, and influence
- Professional associations
- Industry and trade organizations
- Universities and research institutions
- Expert and leadership communities
The Big Idea
Recognition increases the value and reach of expertise.
Television can help professionals turn specialized knowledge into greater visibility, stronger professional stature, wider influence, and opportunities that can shape the next stage of their career or business.
MISSION & MOMENTUM
How Nonprofits and Service Organizations Can Use Television to Grow Awareness, Membership and Support
A powerful mission can accomplish far more when more people know about it, understand why it matters, and feel inspired to get involved. In this signature talk, television publicist Darice Fisher shows nonprofits, charities, service clubs, and community organizations how television publicity can expand awareness of their work, strengthen community credibility, attract new members and volunteers, engage potential donors and sponsors, and create greater support for the causes they serve.
Darice takes audiences behind the scenes of television publicity and shows organizations how to uncover compelling stories, expert knowledge, community initiatives, events, trends, and human-interest angles already within their work. Attendees learn how to turn those assets into TV-friendly show segment ideas that give producers something valuable to bring to their viewers while introducing the organization and its mission to new audiences. Strategic media visibility can help an organization remain top of mind in its community, reach prospective supporters beyond its existing network, and create momentum that supports membership growth, fundraising, volunteer recruitment, events, partnerships, and long-term impact.
Audiences Will Learn
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How television publicity can expand awareness of an organization's mission and community impact
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How greater visibility can support membership growth, fundraising, volunteer recruitment, event attendance, and sponsorship opportunities
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How media credibility can strengthen trust among prospective donors, members, volunteers, corporate partners, and community leaders
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How to identify compelling stories, people, programs, initiatives, and expertise within an organization that may have television potential
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How to turn an organization's mission and activities into TV-friendly show segment ideas producers can use
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How to connect an organization's work to timely news, seasonal opportunities, community issues, trends, and conversations
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What television producers look for when considering nonprofit organizations, charities, and community groups for coverage
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How organizational leaders and members can position themselves as knowledgeable resources on issues connected to their mission
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How television appearances can introduce an organization to prospective members, donors, volunteers, sponsors, and community partners
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How media exposure can support fundraising campaigns and major organizational initiatives
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How to use television appearances across websites, social media, newsletters, donor communications, sponsorship materials, membership recruitment, and event promotion
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How one media appearance can provide credible content that continues supporting outreach efforts long after it airs
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How to make an organization's stories and impact more memorable to the people whose support can help it grow
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How to create an ongoing publicity strategy that keeps the organization and its mission visible throughout the year
Ideal Audience
This presentation is designed for:
- Charitable organizations
- Nonprofit organizations
- Nonprofit associations and leadership conferences
- Civic and community service organizations
- Volunteer organizations
- Kiwanis clubs
- Rotary clubs
- Lions Clubs
- Regional and national service-club conferences
- Community organizations
- Cause-based organizations
- Foundations
- Membership-based nonprofit organizations
- Nonprofit boards and leadership teams
- Development and fundraising professionals
- Membership and community-engagement teams
The Big Idea
Greater visibility creates more opportunities for people to connect with your mission.
Television can help organizations reach prospective members, donors, volunteers, sponsors, and community partners while building the awareness and credibility that fuel growth, fundraising, participation, and greater impact.
BUILT FOR YOUR AUDIENCE
Every audience is different, and every presentation can be tailored to fit the people in the room. Darice can customize the examples, emphasis, and takeaways based on your organization, industry, event theme, and the experience level of your attendees.
Programs are available as keynotes, seminars, interactive workshops, virtual presentations, and customized training sessions, with audience Q&A and hands-on exercises incorporated when appropriate.
LET’S TALK ABOUT YOUR EVENT
Tell us about your audience, event, and the kind of experience you want to create.