Production and Design
STRATEGIC PUBLICITY MATERIALS DESIGNED TO PRESENT YOUR EXPERTISE WITH CLARITY AND CREDIBILITY
Strong publicity materials help television producers, event planners, media professionals and prospective clients quickly understand your expertise, your ideas and what you can contribute.
Led by veteran television publicist and media strategist Darice Fisher, The Publicity Lab brings more than two decades of real-world publicity experience to every project. That experience informs the strategy, content, production and design of each press kit, demo reel, speaker kit and professional one-sheet.
Services are available individually or as part of a coordinated package. Each project is custom scoped according to your goals, existing materials, production needs and the complexity of the finished deliverables.
Custom Materials for Your Publicity Goals
Commission one service or combine several deliverables into a coordinated package tailored to the way you want to present your expertise.
.png)
TV-Friendly Press Kits
Comprehensive Materials for Television Outreach
Typically 20–24 pages, each custom press kit is strategically developed, copyedited and professionally designed to help producers understand your expertise, credibility and potential as a television guest expert.
What’s Included
✓ Strategy and positioning consultation
✓ Content development
✓ Copyediting
✓ Graphic design
✓ TV show segment ideas and talking points
✓ Professional TV-friendly BIO
✓ Up to five rounds of revisions
✓ Print-ready and electronic PDF versions, plus one professionally printed copy
✓ All project files
Guest Expert Demo Reels
Show Producers How You Communicate On Camera
A custom 3–5 minute video that gives television producers a clear sense of how you look, sound and communicate on camera. Each reel is professionally produced and edited around relevant topics and concise soundbites.
What’s Included
✓ Production planning, direction and on-camera preparation
✓ Topic selection and soundbite coaching
✓ Remote, studio, on-site or other location filming
✓ A professional production crew as appropriate for the project
✓ Editing
✓ Lower thirds, B-roll and supporting graphics
✓ Up to five rounds of revisions
✓ Final HD digital delivery
✓ All project files
Speaker Kits & Professional One-Sheets
Present Your Expertise to Event Planners
Speaker kits provide event planners with a comprehensive presentation of your expertise, programs and audience value. Professional one-sheets offer a concise, single-page overview that can be reviewed and shared quickly.
What’s Included
✓ Speaker positioning and content planning
✓ Content development
✓ Copyediting
✓ Graphic design
✓ Speaker BIO and booking details, as appropriate
✓ Professional one-sheet design using approved client-provided content
✓ Up to five rounds of revisions
✓ Print-ready and electronic PDF versions, plus one professionally printed copy
✓ All project files
TELL US ABOUT YOUR PROJECT
Share a few details about the materials you are considering, what you want them to help you accomplish and where you are in the process.